BNK48 rebrands as iAM, eyes new idols

Mr Jirath presents the new brand at a press conference on Thursday.
Mr Jirath presents the brand new model at a press convention on Thursday.

BNK48 Workplace Co, which operates companies associated to idol lady group BNK48, has renamed itself Unbiased Artist Administration (iAM) because it strives to turn into the most important expertise administration operator within the nation, together with supplying new idols to the market.

Talking at an organization press convention on Thursday, chief government Jirath Pavaravadhana mentioned iAM aimed to turn into the “largest centre of expertise administration within the nation” quickly.

The corporate will lean on strategic shareholder Plan B Media, an out of doors media and advertising and marketing supplier, which might help increase idol notion amongst large industrial manufacturers, he mentioned. SET-listed Plan B purchased a 35% stake within the agency in Might 2018.

Mr Jirath mentioned iAM will type a three way partnership, Dreamers Society Administration (DSM), to provide an idol boy group, constructing on the profitable enterprise mannequin of BNK48.

The BNK48 group was launched in June 2017, modelled after Japan’s AKB48 beneath AKS Group.

BNK48 Workplace ran numerous companies in reference to the lady group, which has launched seven singles and held a collection of actions for followers reminiscent of live shows, festivals and handshaking occasions.

Motion pictures, collection and content material in relation to the idol group’s members are additionally offered by way of TV and on-line channels.

In keeping with Mr Jirath, 4 motion pictures are deliberate in relation to the lady group.

“Throughout the subsequent two years, iAM’s enterprise mannequin will probably be step by step clear on the operation of fan-based administration,” he mentioned.

New enterprise, excluding BNK48, is predicted to offer 50% of the corporate’s income over the following two years, contributing to a extra sustainable progress mannequin for the corporate.

DSM, in the meantime, will introduce a coaching programme referred to as “The Brothers”, looking for about 20 proficient boys to turn into influencers who will have interaction with manufacturers.

The idol boy group will probably be skilled by 4 widespread male actors: Jesadaporn Pholdee, Ananda Everingham, Mario Maurer and Nichkhun Horvejkul.

“The idol boy group by way of The Brothers will change the panorama of idol boy group creation within the nation,” Mr Jirath mentioned.

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