Learn how to Leverage Kindle Limitless for Advertising Your Books
Whether or not you are an skilled writer already racking up gross sales and new readership, otherwise you’re simply dipping your toes into the huge waters of the self-publishing business, the considered making your books obtainable by way of Kindle Limitless (KU) has little question crossed your thoughts.
The true questions is, do you have to or should not you?
Is there a transparent benefit for you, the writer, in utilizing this service? As a result of let’s be trustworthy, your principal targets are to achieve publicity on your work and make a dwelling whereas doing it.
With this in thoughts, let’s talk about how one can market your books successfully by leveraging the Kindle Limitless platform, together with the professionals and cons of utilizing KU vs a wider distribution technique.
What’s Kindle Limitless?
Should you do not already know, Kindle Limitless is a subscription-based service provided by Amazon that enables readers (Prime and in any other case) to entry their total stock of KU books for one low month-to-month price.
At underneath $10 a month, it is simple to see why Kindle Limitless has gained a popularity because the “Netflix” of books!
However, wait a minute… $10 a month for limitless entry to all of their books!? Should you’re questioning who makes cash with this association different than Amazon, you would be in good firm.
Authors the world over have been scratching their heads and tip-toeing round signing up for Kindle Limitless as a result of they are not positive about its long-term advantages or potential drawbacks.
The Execs and Cons of Utilizing KU vs. Utilizing Wider Distribution
There are a number of professionals and cons that associate with utilizing KU vs. wider distribution choices, or doing the precise reverse.
It enhances the attain of your books – Amazon has no less than fifty p.c market share within the US and UK with regards to digital guide gross sales. That is VERY vital. Their best-selling Kindle e-readers, tablets and apps, in addition to Amazon’s superb ecommerce platform and knack for turning browsers into patrons are what drive this phenomenon. And it is rising yearly.
The underside line? Having your books featured on Amazon will increase the probability that they are going to be discovered and browse by lots of people.
You acquire entry to Amazon’s ecommerce instruments – Amazon’s crew is masterful at getting shoppers to purchase, and it is no completely different once they market digital books.
By means of their KU program, you acquire entry to distinctive promotional instruments like their Kindle Countdown Offers and Free Ebook Promotion, which each assist to spice up your readership and launch your new titles to success.
You earn royalties for ever web page learn – Not like conventional books gross sales the place a buyer buys your guide and also you get a one-off fee, with KU authors are paid a small royalty for each web page learn from every guide.
Sure, you most likely will not make tens of millions, however each penny does add up.
Exclusivity of your guide title with KU – You learn proper. Should you determine to advertise a guide utilizing Kindle Limitless, you can’t promote that title wherever else.
You are title is sure to Amazon’s KU for 90 day spans, after which, you will have the choice to resume your contract.
Probably low earnings – Except you are within the prime percentile of guide publishers within the Kindle Limitless program, you should not anticipate to get hefty royalty checks.
The overwhelming majority of self-published authors discover that the potential for earnings per guide are a lot greater on different platforms when in comparison with KU.
There appears to be extra to like about this system than there may be to hate it.
However is it sensible to place your entire eggs in a single basket and have titles unique to Amazon’s Kindle Limitless? Is there a degree to even signing up if the prospect of incomes vital royalties are slim?
The Reply: Sure and No, relying in your advertising and marketing technique.
Learn how to Use KU to Promote Extra Books
We already talked about that Amazon has the lion’s share of the digital guide market, however one thing that you could be not know is that their KY prospects aren’t any bizarre readers.
The common one who indicators up for a subscription service like Kindle Limitless is greatest described utilizing one phrase: Voracious!
Give it some thought.
Who else would join an limitless provide of books every month? Somebody who cannot get sufficient of the written phrase and who has the potential to show into a really loyal reader, if given purpose!
Advertising consultants the world over have used the “free supply” angle to hook new customers into their services for many years. Some examples are, free samples given away at wholesale golf equipment, free trials of software program and free content material given away to get new subscribers for e mail lists.
It is so shock that this technique works amazingly effectively for promoting eBooks too, particularly when you’re newer to the sport and have not made a reputation for your self amongst readers.
Should you view Kindle Limitless as a springboard for launching your self-publishing profession it may be an actual asset. The secret’s to not make your entire books obtainable there, however only some of your best possible.
And why your greatest work?
As a result of, if a reader comes throughout one in every of your books you need them to be so excited, spellbound and addicted that they don’t have any selection however to exit and purchase extra titles if they need extra. How’s that for encouragement?
Even a single exceptionally written and introduced guide provided on the KU platform has the power to maneuver you from fully unknown to distinguished amongst your target market, actually in a single day.
However what when you’re a longtime self-publisher who already has a major following?
Should you’re already well-known and having fun with profitable digital books gross sales, Kindle Limitless will not be a vital side to rising your readership (though it might probably’t harm).
Then again, by not publishing no less than one title on the platform, it’s possible you’ll be lacking out on vital advertising and marketing potential (don’t fret, you possibly can all the time use a pen title).
Lindsay Buroker, one writer incomes a full-time revenue for her work, attributes wherever from 85-90% of her revenue to using the Amazon Kindle Direct Publishing and Kindle Limitless platforms. In distinction, her different guide titles unfold throughout seven various platforms collectively deliver within the remaining 10-15%.
In her case, the maths is plain.
However the one solution to understand how it will give you the results you want is to decide on some titles, register on your personal Amazon KU account and see what occurs.
The Perils of Avoiding Wider Distribution
Irrespective of how you’re feeling about Amazon, the actual fact is that they’re one of many main guide distributors worldwide. Whereas it could be a grave mistake to depart them out of your plans for advertising and marketing and distributing self-published titles, whole exclusivity might be equally troublesome.
Whereas it may be very efficient, as with most issues, there may be one caveat to utilizing Kindle Limitless completely for advertising and marketing your model.
Whereas Amazon does have nearly all of readers, you’re lacking out on the tens of millions of readers on different platforms reminiscent of Apple’s iBookstore, Kobo, Barnes & Noble, and extra.
For that purpose alone, it’s by no means really helpful to make use of any single distribution and promotion technique. As a substitute, give attention to utilizing KU to advertise a few of your greatest books to achieve the publicity and new readership that solely Amazon can supply and put the remainder of your books up on the market on any platform and in any format that can produce gross sales and income on your work.
Whereas Kindle Limitless is not match for each writer, it’s price investigating as a part of a multi-strategy guide advertising and marketing plan.