TRAFFIC: The Lifeblood of Your Advertising Funnel
Chances are high, you would not spend months planning an elaborate marriage ceremony with fancy decorations, a rocking band, 3-tier cake and sufficient meals to feed a village – and never invite any company. Sounds somewhat mindless, proper?
It might be like crafting a genius advertising marketing campaign for your enterprise, and never introducing it to a crowd of potential purchasers. Once more, pointless…
It would not matter how good our advertising plans are constructed – if no one sees them, they simply aren’t going to have the ability to do what we want them to do.
Discovering some superior site visitors sources is the answer to that dilemma.
Earlier than we get began although… lets run via a fast definition of the time period site visitors to ensure we’re all on the identical web page.
Visitors is outlined as: Any and all sources, each on-line and offline, that can be utilized to get YOUR MESSAGE in entrance of YOUR PERFECT CLIENT.
This is the factor that we have to get –
TRAFFIC IS THE LIFEBLOOD OF YOUR MARKETING FUNNEL
We speak concerning the advertising funnel on a regular basis but when that is your first expertise with it… let me offer you a fast Reader’s Digest breakdown.
A advertising funnel is only a graphical illustration of our customer’s journey via our advertising course of – from a Prospect, to a Lead and hopefully all the best way to a Buyer.
The funnel has three phases in it and every stage represents a section of the connection we’ve with our buyer.
Stage 1 – Introduction and Consciousness
Stage 2 – Analysis
Stage 3 – Conversion
Proper now, we’re speaking about site visitors and placing our message in entrance of our good buyer, so we’re actually targeted on the highest part – Stage 1 Introduction and Consciousness.
There are actually 1000’s of various site visitors sources that we may use right here, however who’s acquired time for that? We’re all busy professionals, incapable to doing them ALL (and I do know there’s in all probability a few of you which have finished this, proper? Attempting to be on all of the social media channels – and you find yourself going nuts attempting to maintain up.) We do not need that – what we actually need to do is use a few actually superior site visitors sources and focus our time and vitality there.
SO WHAT MAKES AN AWESOME TRAFFIC SOURCE?
There are literally 2 standards for excellent site visitors sources.
We have to discover the site visitors sources that get us in entrance of our good purchasers – apparent!
We want that site visitors supply to be reproducible. That means that we will exit to this site visitors supply anytime we wish and get extra site visitors.
It’s #2, with the ability to reproduce the site visitors that permits us to scale our buyer acquisition up and down as want be. That is what offers us the primary of two main WINS in one of these system – CONTROL.
Now that you recognize why it’s critical to deal with site visitors when constructing your advertising funnel, it’s time to begin testing which sources work greatest for attracting your good consumer.